Official “Disney Crossy Road” Released, Yoozoo Storms Mobile Entertainment with Major IP
Spark Studio, under the Yoozoo banner, has recently officially released the “Disney Crossy Road” mobile game on the App Store. Officially licensed and authorized by Disney to Yoozoo exclusively for distribution in China, this is also Youzu’s first adaptation of a top global IP for casual gaming. As the premier product in Yoozoo’s major IP initiative, “Disney Crossy Road” has already garnered massive attention, earning App Store recommendations upon release.
“Disney Crossy Road” Receives App Store Recommendation
“Disney Crossy Road” is licensed to and distributed exclusively by Spark Studio, a subsidiary of Yoozoo. Yoozoo formed Spark Studio last year to develop and distribute casual games, while cultivating more partnerships with many exemplary independent game developers. According to Lu Xiao, head of the studio, Spark already has many titles that have earned acclaim from international platforms such as Apple, Google, and Facebook. “Disney Crossy Road” is its seventh release.
Official Disney-licensed Product
As a premier interactive cinematic game company in China, Yoozoo Games has always been the forerunner in creating multidimensional gaming experiences around IPs, releasing popular titles such as “Lost Tomb”, the Chinese edition of “Touken Ranbu: ONLINE” and many others. The new phase already saw Yoozoo partnering up with Warner to release the official “Game of Thrones” mobile game. Now, with “Disney Crossy Road”, Youzu’s determination to acquire top IPs worldwide is evident. At the same time, it plans to expand the gaming side of operations and venture deep into the casual gaming field.
Yoozoo’s Spark Studio continues foray into casual gaming
Yoozoo expects to further pursue the acquisition of IP licenses, in order to further solidify ties with top licensors worldwide, accelerate the acquisition of top IPs, optimize marketing strategies and bring more surprises to gaming.